Knox Marine Surveyors & Consultants is one of America’s premiere marine survey firms. Specializing in damage survey and investigation, with clients ranging from regional insurers to the world’s largest marine insurance companies.
New client, Knox Marine, hired me originally to design a coverage map. With offices in Richmond VA, Norfolk VA, Charleston SC, and Miami FL, there are actually two businesses that make up Knox Marine. The first, Knox Marine Consultants (KMC) was started in 1987, offering litigation support for attorneys and insurance companies. The second is Knox Marine Surveyors and Consultants (KMSC) – with a focus on adjusting claims on boats. The owner of KMSC works from the Charleston office and found me online looking for a Charleston based design company.
The coverage map would be used on the website and in print ads and needed to convey the East coast area of offices, along with how to reach each office and associate. After creating several different layouts with numerous styles of map pins, map graphics, and map colors – the client decided on the gold pins and the 3D map style with a primarily blue layout. His main concern was having the offices and their locations stand out. I asked him for vector version of their logo, which unfortunately he did not have, but was able to send me a higher resolution jpg.
After completing the coverage map, the two businesses decided to split the cost of a full page magazine ad that would promote both businesses. There was a lot of info about each business that they wanted to include, along with numerous photos. I created layouts showing a split page ad. I chose some of the best photos from their large collection, did some cropping and enhancing and decided only one large photo would have the most impact. After seeing the layouts, my two contacts – along with their team, decided there was just too much information for only the one page ad. The next step was creating individual full page ads for each business, incorporating eye-catching photos and clear information and bullet points on what each business does – along with the coverage map for Knox Marine Surveyors and Consultants.
New layouts were submitted and with a few small tweaks, the final ads were ready to send to the magazine. Are you a boat owner? If you have an need for the work of Knox Marine, click over to their website:
