The Lawn Lab, providing lawn care services in Charleston, SC.
Ian Paget of LogoGeek says on his blog, “I frequently see logos that have a great idea, and so much potential, but the way they’ve been put together is not quite there.”
When my new client, TJ of The Lawn Lab, contacted me about his lawn care business, he had a logo that was created by a friend. It was designed with an adorable cartoon dog, but it wasn’t exactly what he wanted. It wasn’t quite “there”. The dog represented his own dog – a black labrador retriever named Moultire and the “Lab” name also went along with his wife’s career in pharmacy. Clever name and close to coming together, but he needed something else to make it more of a lawn maintenance visual.
I’ve talked before about clients coming to me for a logo update. Logo updates are usually requested for a number of reasons. The logo may have been in use for years and the client decides it’s time for a refresh. Or the logo may have been created by the client themselves when the company was launched and now they are ready for something more professional and unique. The logo may also need an update because of a name change, a need for something more easily scalable or maybe just a change of the heart on the look. In the case of The Lawn Lab, the client had an element that he liked a lot, but he needed it fine-tuned to include type and the lawn maintenance connection to turn it into his final logo for the business. It was a fun project and we were able to complete the process within two weeks.
Along with clearly identifying what the business is and the services it provides, a critical characteristic of a successful logo is scalability. For The Lawn Lab, TJ would need a variety of sizes for the logo – including everything from uniform shirt prints, invoices and social media to eventually adding it to the side of a truck. It was important to him that the logo could work at 2 inches as well as 4 feet. Also, clients that come to me now know how important it is to have a logo and files that can be used for any kind of social media that they might choose to use in the beginning and in the future … and social media sizing includes a wide variety of sizes. I let all of my clients know that I can provide a variety of sizes when the logo is completed and they can always come back to me for additional sizes and/or configurations.
For The Lawn Lab, I created some polo shirt mock-ups on his layouts to show how the logo would look for his uniforms. It was easy for him to see how legible it would be and whether it would be recognizable in a smaller format size. I provided files of the full logo and some files with only the type. I know a website is in the works, but for now, you can see (and follow) Charleston, SC based, The Lawn Lab on Instagram! Click below:
