This “less is more” logo gives Garris Dental Care a visual identity that will connect all three locations …
Garris Dental Care is a local dentist practice with three Charleston locations. Last month, Left Hand Graphic Design got an email from Dr. Garris with an interest in the Logo/Identity package for the practice. We worked together for a couple of weeks and the results were a package, which included several logo versions for the website, marketing materials, signage and more. It was important to Dr. Garris that the logo represent all three locations with the flexability to add even more locations in the future – and to have a version that could stand alone without the name and be easily recognizable.
Dr. Garris knew he wanted a tooth image and was interested in seeing the GDC letters incorporated into the image. I had my focal elements to work with and he also gave me his color favorites – black, grays and blues. We went through several sets of layouts, some with a face on the tooth and some without and numerous GDC placements.
The final logo keeps it simple … but adds visual interest with the two color half circle encompassing the tooth. The “less is more” logo gives Garris Dental Care a visual identity that will connect all three locations. Garris Dental Care will be able to use their new logo on everything from scrubs to business cards. The two colors will keep the price down for jobs that charge per color and if they decide to use a colored background for any marketing, they’ll only need to add a white for the tooth. Visit the website:
